The linear attribution mannequin distributes conversion credit score equally throughout all touchpoints in a buyer’s journey. For instance, if a buyer interacts with 4 advertising channels a social media advert, a show banner, an electronic mail marketing campaign, and a paid search commercial earlier than making a purchase order, every channel receives 25% of the credit score for the conversion. This easy method offers a easy view of how totally different advertising efforts contribute to conversions.
Its simplicity gives a readily comprehensible place to begin for analyzing advertising effectiveness. Whereas extra advanced fashions exist, linear attribution offers a baseline understanding and could be useful for companies new to attribution modeling. Traditionally, it served as an accessible entry level earlier than the appearance of extra refined information evaluation strategies and available computing energy. This foundational method permits entrepreneurs to realize insights into channel efficiency with out requiring advanced calculations or in depth information manipulation.
